منابع مشابه
Event Marketing: Issues and Challenges
Event marke t ing i s fas t emerg ing as a promotion catalyst vis-à-vis the traditional marke t ing communica t ion too ls . The increasing corporate disillusionment with traditional media due to increased clutter, escalating costs and reduced efficiency has created opportunities for event marketing. Event marketing allows a company to break through the advertising clutter, and target an audien...
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We present an algorithm for performing multi-channel marketing event optimization. Previous related work, which made use of a complex mixed-integer linear program to generate a marketing plan, was capable of providing plans for only groups of individuals, referred to as micro-segments, and considered only the direct mail channel. Today, most firms use multiple channels, such as e-mail, call cen...
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Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...
متن کاملBenefactive/Malefactive Event and Writer Attitude Annotation
This paper presents an annotation scheme for events that negatively or positively affect entities (benefactive/malefactive events) and for the attitude of the writer toward their agents and objects. Work on opinion and sentiment tends to focus on explicit expressions of opinions. However, many attitudes are conveyed implicitly, and benefactive/malefactive events are important for inferring impl...
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There are many possible ways to perform the attitude control of a quadcopter and, recently, the subject of event-triggered control has become relevant in the scientific community. This thesis deals with the analysis and implementation of a saturating attitude controller for a quadcopter system, together with the derivation of an event-triggering rule to work with it. Two distinct rules are pres...
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ژورنال
عنوان ژورنال: Journal of International Business Research and Marketing
سال: 2015
ISSN: 1849-8558
DOI: 10.18775/jibrm.1849-8558.2015.13.3004